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5 Ways Blogging Will Boost Your Photography Business

5 Ways blogging will boost your photography business

Your talent is the gasoline that fuels your photography business. However, that won’t translate into business if no one knows who you are!

Diving into the world of professional and semi-professional photography means you’ve got killer photography skills and you’re not afraid to use ‘em. Now, how do you convince the world to take notice?

Most photographers learn the hard way that creating amazing work isn’t enough — it takes a lot of effort to get yourself noticed, no matter how good your photography is. This is where blogging comes in.

Blogging is an inexpensive and effective way to build your reputation and earn more clients. It’s vital if you aspire to run a photography business. The photography industry is incredibly competitive these days, and if you aren’t working to be heard your competition will drown you out.

Here are 5 ways blogging will directly help your photography business.

#1: It demonstrates technical expertise.

These days no one spends a dime without doing some internet research first, and that includes hiring a photographer. Would you hire a photographer to take pictures of your wedding without seeing samples of their work first? Of course not — you’d want assurance the photographer has the technical chops to handle your wedding photos!

You probably have a portfolio for this exact reason, but a blog takes this idea even further. Unlike a portfolio, a blog shows off a lot of your work over a long period of time. It’s easy for anyone to look like an amazing photographer when they post their best 20 images in a portfolio. But you’re much more likely to win clients if you can prove that you’re capable of reliably producing high quality work time & time again. A portfolio alone is better than nothing, but a portfolio + blog is a powerhouse combination!

You can take this even farther by blogging about technical topics in addition to posting client shoots. When you write about a topic you understand deeply, the reader thinks “Wow, this person really understands photography…”

Imaging a bride — who happens to be getting married during winter — shopping for photographers online. Will she hire Photographer A who has amazing winter photos? Or Photographer B who has amazing winter photos and has written articles about how to create a successful winter photo shoot? In this case, clearly the one who’s blogged about winter wedding photography is going to seem more skilled, and will likely earn our fictional bride’s business!

So publish photos & articles online, check. People will hire me now, right?

Not quite. People hire photographers based on a lot more than just their artistic eye & technical expertise — they hire based on personality, too. This is where writing about yourself and your work comes in.

#2: It shows readers who’s behind the lens.

Clients don’t hire based on work alone — they hire based on the photographer’s personality as well. Clients want to know that their photographer is approachable, friendly, enthusiastic, and professional. Anyone can list these qualities on their website, but blogging will actually demonstrate qualities. Your personality will absolutely shine through your writing!

As well, blogging exposes all the benefits that come with hiring you: your communication skills, your specializations, your integrity, what excites you, and generally what it’s like to hang out with you during a 2 hour shoot.

While dumping 25 portfolio images onto the Internet may demonstrate your ability to point and shoot a camera, actual words, explanations, and thoughts go a long way in educating potential clients about how your personality will jive with their project.

And a successful business isn’t about getting more clients, but the right clients. The success of a shoot is largely dependent upon your relationship with the client, and your writing gives people a feel for your style and temperament before they even meet you. Helpful blog posts answer questions your clients will have before they even come up.

Showcasing your personality goes a long way to attracting the right clients & successful projects. But how do you get people to discover you in the first place? It turns out blogs can help with that, too!

#3: Blogs are awesome for SEO and increasing traffic.

One of the biggest challenges photographers have is getting people to their website in the first place. Bringing in visitors is one area where blogs really have the advantage over portfolios, in two key ways:

  1. They’re better for Search Engine Optimization (SEO).
  2. Blog posts are great for sharing, especially on social media.

There are tons of reasons why blogging is good for SEO, but one notable advantage blogs have over portfolios is their constant freshness. Search engines give preference to recently & frequently updated websites, and blogs are the perfect way to regularly publish fresh content.

On the other hand, portfolio websites are relatively static — most people don’t update theirs more than a few times per year, if that. These sites aren’t nearly as interesting to Google as a frequently updated blog.

Tip: this is why frequent blogging is so important — more fresh content means more attention from search engines!

The second way that blogs help drive traffic is through sharing. Blog posts are like a gigantic plate of nachos: they are made for sharing with others (ok, that analogy might be a bit of a stretch). Just think — what do you share most on Facebook/Twitter/Pinterest? Chances are it’s almost always a blog post, article, or photo.

Sharing is super important because it’s how you reach people outside of your own audience. Your friends share with their friends, and they share with their friends, and so on. It’s the recipe for breaking out of your bubble and getting into other circles. The more you post, the more opportunities you have to share something new.

And it turns out these two things — SEO and sharing — are intricately connected:

Blogging gives you something to talk about and share within your social communities. This, in turn, will generate more inbound links to your website, raising your credibility rating, another factor that boosts search engine rankings.”

Better SEO: Why Blogging Is More Important Than Ever

Inbound links (when someone else links to your site) are hugely important for SEO because search engines count them as a “vote” for your website. The more your posts are shared, the more incoming links you’ll have, and therefore the better your SEO will be.

Writing an active blog is possibly the best way to get more traffic to your website — who doesn’t want that?

#4: Blogging makes you a better communicator

As a photographer you know how crucial good communication is. Aside from snapping photos, the majority of the job is talking and dealing with people!

Putting words to paper (or pixels) requires a different type of thinking than talking to someone in person. You have time to explore, organize, and refine your thoughts before conveying them to others. The more you do this, the better you’ll get — and you may discover that writing makes you a better verbal communicator too.

Blogging is another way to get the creative juices flowing, but because it exercises a different part of your brain than shooting photos, it leads you to become a more well-rounded thinker & communicator.

Excitement, confidence, empathy, persuasion — these are just a few examples of what a photographer needs to communicate when working with people. Effectively conveying these ideas leads to better experience for the client, and a more successful project for you!

#5: A blog proves you are in demand & have happy clients

People don’t like to take risks when making purchases. We want to be reassured we’re making a choice we won’t later regret. The most common way to get this reassurance is from other people’s experiences. This is why everyone skips ahead to the product reviews when shopping on Amazon!

It works the same way with photography: clients want to hire a photographer that other people are hiring too. Blogging your work regularly proves how busy you are, and therefore how sought after you are.

A portfolio alone can’t do this. A portfolio doesn’t demonstrate that other people are actively hiring you — which as a client makes it that much riskier for ME to hire you. When a photographer doesn’t seem to have any recent work, we internally ask ourselves: “Why isn’t this person getting more business? What’s wrong with them or their work?”

People would much rather hire a busy photographer, in the same way they’d rather eat at a busy restaurant than an empty one. Regularly posting your work shows you have lots of other people hiring you, which makes you that much more attractive to future clients.

(As a side benefit, the more in-demand you are the higher you can price your services).

Conclusion

As we said earlier, the photography business is getting more competitive all the time. Having an active blog in addition to your portfolio will give you an edge and help you attract more of your ideal clients. We hope this post has clearly explained the huge impact a blog can have on your bottom line.

The important thing to remember is that blogging doesn’t always yield immediate results. Think of it like getting in shape: if you develop good habits and keep at it, you’ll see big wins over the long term — even if you don’t see overnight success at the start. Blogging can feel like work at first, but like anything, the more you do it the easier it becomes. And the payoff is absolutely worth it!

If you don’t already have a photo blog, we’ll leave you with a famous saying:

The best time to start something was yesterday. The next best time is today!

Happy blogging!

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3 comments

JUDY
thank you for your help. I was just wondering how to get started. judy
Tim Fletcher
Tim Fletcher
No problem, Judy. Glad it helped!
Alet Mayol
Indeed, very true! Thanks.

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